We use Local Services Ads, local SEO, and targeted advertising to find homeowners searching for your services. Then we help you follow up quickly and turn those leads into booked jobs. You get a strategy that's about real work, not just contact forms.
Contractor marketing / marketing for contractors
Contractor Marketing That Keeps Your Schedule Full
When a homeowner's roof starts leaking or their AC stops working, they don't spend days comparing contractors. They call the first business that answers. If it's not you, someone else will get the job. Our contractor marketing makes it easy for local homeowners to find your business when they're looking for your services, and makes it simple to turn those searches into booked jobs. More booked work, less time chasing dead-end leads. Let's keep your crew working and your schedule full.
- 45 jobs booked / mo
- −33% cost per job
- 12 Map Pack wins
What is contractor marketing?
Contractor marketing, also called marketing for contractors, helps homeowners find your business when they need repairs, installations, remodeling, or other home services like plumbing, electrical and HVAC. By combining Local Services Ads, local SEO, customer reviews and quick follow-up, we reach people who are ready to hire. The idea is to help you get the job before they call another contractor.
Help homeowners find you when they need home services — and win the job before they call someone else.
Capability kit
How we fill your schedule
Getting more jobs is more than showing up on Google. You need a system that helps people find you, trust your business and book your services.
Local Services Ads (LSAs) appear near the top of Google search results and may include a Google Guaranteed badge for qualifying businesses. You pay per lead, not per click, and the badge helps build trust even before homeowners reach out to you.
Most important
Pay per lead, not per click — with trust before the call.
Related services
Channels that support booked work
- Local SEOMap Pack visibility for the trades and towns you serve.
- Google Business ProfileProfile, photos and reviews that match real jobs.
- Performance MarketingSearch and social spend tied to booked jobs.
- Lead GenerationQualified inquiries routed to crews who can take them.
- AI ReceptionistCapture missed calls while your team is on site.
Win the job
The first to respond usually wins the job
Many contractors underestimate response time. Some research shows eight out of ten homeowners choose the first company that responds. Price and quality are still important, but being able to respond quickly to people can give you an edge.
But many businesses take hours, even days, to respond, and some calls are never answered at all. Every missed call or slow response gives a potential customer a reason to call a competitor. We help you respond faster with automatic follow-ups and reliable call handling. When a homeowner needs help, they shouldn't have to wait for a reply. Our AI Receptionist answers calls 24/7 so you can capture leads even when your doors are closed.
8 / 10homeowners choose the first company that responds
Explore AI Receptionist- Reliable call handling
- Automatic follow-ups
- Answer before competitors
- AI Receptionist 24/7
First to respond. First to book.
Measurement
We track booked jobs, not just leads
Cheap leads are worthless if they don't convert into jobs. That’s why we go beyond cost per lead and track your cost per booked job and the revenue your marketing generates.
We track every lead from first click to booked job, so you can see which channels are driving real work. Then we optimize your budget to focus on what works.
Inquiries
Calls and forms from homeowners ready to hire.
Estimates
Qualified opportunities your crew can actually schedule.
Booked jobs
Jobs booked and revenue — with cost per booked job by channel.
Engagement
What working with Xpertixe looks like
Start with a free lead audit, build around the jobs you want, then report on booked work — not vanity metrics.
Find the gaps
We review where homeowners find you, how leads are handled, and where jobs are slipping away. A free lead audit sets the baseline.
Build around the jobs you want
We align Local Services Ads, local SEO, reviews, ads, follow-up and your website around the services and areas you actually want to book.
Launch, listen and adjust
We watch lead quality, response speed and booked jobs, then shift budget toward the channels that bring real work.
Report on booked jobs
You see cost per booked job and revenue by channel — so you know which marketing pays the bills.
Related trades
Related home-service industries
Marketing for specialty trades follows the same path — visibility, trust, and follow-up built around the jobs each team wants to book.
Proof
Results
for contractors
Our reports focus on what pays the bills: booked jobs and revenue, broken down by channel, so you know which marketing brings your best customers.
Trusted by 100+ local businesses
- 01
45
jobs booked / month
LSA + speed-to-lead
Booked multi-trade jobs after Local Services Ads and faster follow-up on new leads.
- 02
−33%
lower cost per booked job
Ads + landing pages
Lower cost per booked job once service pages and conversion tracking were live.
- 03
12
Map Pack wins
Local SEO + reviews
More Map Pack rankings after local SEO and reputation systems strengthened proof.
FAQs
Contractor marketing FAQs
Leads, Local Services Ads, timelines, service areas, and booked-job tracking.
Local Services Ads are Google’s pay-per-lead ads at the very top of search results. Businesses that pass Google’s screening earn a “Google Guaranteed” badge, which reassures homeowners. Lead quality and cost vary by trade and market.
Paid ads and LSAs can start pulling in leads in a matter of days, depending on your market and campaign. Local SEO generally builds momentum over a few months, but it can reduce dependence on paid advertising over time. The fastest win is often better follow-up, which books more jobs from the leads you already have.
Yes. We target the specific cities, neighborhoods, and service areas where you want to do more work. This allows you to concentrate your budget on the homeowners you can actually service instead of paying for leads outside your service area.
Yes. Where data is available, we track leads through to booked jobs and revenue. You’ll see your cost per booked job and which marketing channels bring in the best results.
Next step
Book more jobs this month
Looking to add more jobs to your schedule?
Start with a free lead audit. We'll find where you're losing potential customers, what's holding your marketing back, and show you how to book more work.