Performance marketing services

Performance Marketing Services That Grow Revenue, Not Just Clicks

Google, Meta, and TikTok Ads tied to leads and sales — not vanity clicks.

Spending money on advertisements but unsure of their effectiveness? It's fixable, and you're not alone. You receive more for your money when you use performance marketing, which links every dollar to a tangible outcome. This page explains how Google, Meta, and TikTok Ads are operated by Xpertixe performance marketing services to increase income. You'll learn what each platform excels at, why creative is winning these days, and how we convert clicks into paying clients. In summary, we cut what doesn't work and spend where it does.

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  • Ad spend managed
  • Average ROAS
  • Google & Meta partner badges

Short answer

What is performance marketing?

Paid advertising where every dollar is tracked to a lead or a sale.

Performance marketing is paid advertising in which you can trace every dollar to a result, whether that’s a lead or a sale. You can see what works, what wastes money and where your budget should be. Instead of just spending, you invest more money into the ads, audiences, and platforms that actually drive business.

Channels

The ad platforms we run

People use different platforms for many reasons. Someone on Google is searching for an answer. Someone is scrolling through content on Facebook, Instagram or TikTok. We select the platform that best suits your goals and often use a combination of several for better results.

  1. Reach people already searching for what you offer.

    Google Ads reaches people when they are already searching for a product or service. They’re looking for what they want, and your ad gives them a reason to choose you. That’s why Google Search is so valuable to businesses looking for leads from people ready to take action.

    As part of our PPC management, we run all types of Google Ads campaigns:

    • Search — search ads pop up when people search for relevant services.
    • Performance Max — runs across Google Search, Maps, YouTube, Gmail and Display.
    • Shopping — product images and prices for online stores.
    • YouTube — puts your brand in front of people before they start searching.

    Click costs differ by industry. On Google Search, many businesses pay a few dollars per click, while competitive industries like legal and insurance can pay much more. Other industries may pay a lot less. It’s not really about how much a click costs; it’s about how much value it brings to your business.

    Now, Google uses AI for much of its bidding and targeting. This makes setup, accurate tracking, and strong ads more important than endless manual tweaks. We focus on feeding the right data and ads to Google’s system.

  2. Reach new audiences, retarget visitors, and drive leads and sales.

    People usually scroll through Facebook and Instagram to watch content, connect with others or discover something new. They’re not always ready to buy, so your ads need to capture their attention and give them a reason to act.

    Meta helps you reach new audiences, re-engage past website visitors, and drive leads and sales. Clicks can often cost less than a dollar, but that doesn’t mean every campaign will be profitable. Advertising costs keep rising, so strong creative and clear offers matter more than ever.

    Meta does a lot of the work for your ads. Its Advantage+ tools leverage AI to find likely responders. We test different images, videos, messages and offers to help the system find what works. New creative gives your campaigns more chances to discover winning ads.

  3. Native video ads that grab attention in the first seconds.

    TikTok Ads are video-based. The best ads aren’t sales pitches; they’re more like what people naturally watch. You have to grab their attention in the first couple of seconds. Skip the long intro and get straight to the point.

    For many brands, TikTok can still provide cheaper reach than Meta, but the gap is closing. A winning TikTok ad usually has:

    • Strong opening hook — grabs attention in the first couple of seconds.
    • Reads naturally — feels like regular content, not a sales pitch.
    • Product in action — shows the product in use quickly.
    • One clear next step — tells viewers exactly what to do next.

    Getting clicks from TikTok is part of the job. But the real challenge is converting those clicks into sales. If your landing page is confusing, or your offer doesn’t match the video, people could leave without buying. We optimize the ad and the page so more people take action.

Fit guide

Which advertising platform is best for your business?

Match the channel to the job — then stack them when it pays.

  1. Google Ads

    Best for
    Reaching people already looking for what you offer
    Mindset
    Searching for an answer
    Success hinge
    Clear search intent, better tracking, stronger offer

  2. Meta Ads

    Best for
    Reaching new people and reconnecting with existing fans
    Mindset
    Scrolling through content
    Success hinge
    Good creative, regular testing, new ad ideas

  3. TikTok Ads

    Best for
    Reaching huge audiences, introducing products to new customers
    Mindset
    Watching videos for fun
    Success hinge
    Powerful hooks, organic native content, short videos

Sometimes you don’t have to pick just one. Google can reach people ready to buy, while Meta and TikTok can introduce your brand to people who might look for you later. The right combination depends on your audience, your goals and your budget.

Scope

What we provide in our performance marketing services

Running ads is more than just hitting the boost button. Every campaign needs a clear plan, the right setup, regular testing and accurate tracking. We oversee the process from start to finish.

Account and strategy audit

We review your ad accounts and strategy to learn what works, where money is being wasted and where we can improve the most.

  • Audit
  • Leak map
  • Your stack

Most important

See what works, what’s wasted, and where to improve.

Creative engine

Why creative testing counts in 2026

AI handles targeting now — the ads you feed those systems decide the outcome.

Today, AI does much of the targeting on advertising platforms. Google has Performance Max, Meta has Advantage+, and TikTok has automated delivery tools. This has changed what a successful campaign looks like.

What you give these systems in ads has never mattered more. A good hook, a clear message and different creative ideas will help you reach people who respond to your offer.

That’s why we see creative testing as a process, not a single task. We launch new ads. We test different approaches. We pause underperforming ones. We put more budget behind the winners. All decisions should be based on results, not guesswork.

  1. Launch new ads

    Ship fresh hooks, messages, and offers into the system.

  2. Test approaches

    Compare creative angles and see what the data rewards.

  3. Scale winners

    Pause losers and put more budget behind proven ads.

Post-click

Clicks aren’t customers

A click is only the start — the page and the offer finish the job.

Getting people to click on your ads is only the start. If your site doesn’t turn those visitors into leads or sales, your advertising budget can run out with little to show for it.

We examine what happens after the click. This includes page speed, clear offers, useful content and a simple path to conversion. The landing page should match the ad’s promise so visitors know they are in the right place.

Want the full detail on this? See our Landing Page Design service, which we often pair with ads.

See our Landing Page Design service

Method

Our performance marketing process

Our performance marketing process looks like this:

05Steps
AuditAccount + tracking review

We start by auditing your ad accounts, tracking and historical spend.

StrategyGoals-tied media plan

We make a strategy based on your goals, target audience and budget.

BuildLive campaigns + creative

Once the plan is in place, we’ll build campaigns with clear messaging and platform-appropriate creative.

Test and optimizeWinning ads + offers

We run different ads and offers, track the results and optimize based on the data we receive.

ScaleBudget on proven winners

We scale the budget up carefully as we learn what works. This lets us grow results without spending more money on ads that aren’t performing.

See what's included

What we report on: return on ad spend (ROAS), cost per lead, and cost to win a customer (CAC). Real numbers, tied to your bottom line.

Proof

Results
from accounts we run

Snapshot of recent paid work — cost per lead, ROAS, and customer acquisition cost.

Read full case studies

Trusted by 100+ local businesses

  • 01

    −38%

    cost per lead

    Google Search + landing CRO

    Cut cost per lead after message-matched pages and tighter search terms.

  • 02

    3.9× → 5.2×

    ROAS lift

    Meta + TikTok creative tests

    Grew ROAS by shipping fresh creative weekly and killing losers fast.

  • 03

    −27%

    CAC

    Google + Meta mix

    Lowered cost to win a customer after tracking cleanup and offer match.

FAQs

Performance marketing FAQs

Platforms, budget, ROAS, timing, and landing pages.

Google Ads targets people actively looking for a product or service. Meta and TikTok help you reach people as they discover new content and brands. Google captures existing demand, while Meta and TikTok can help create it.

Your budget depends on your industry, goals, competition, and the cost to reach your audience. Small campaigns might start at a few hundred dollars a month on one platform, but this is not a fixed rule. Before you spend, we talk about your goals and recommend a reasonable starting budget.

ROAS measures how much revenue you get for each dollar you spend on ads. Most businesses aim for about 3x to 4x. The right target depends on your profit margins and other costs. For example, a 3x ROAS means $3 in revenue tracked for every $1 spent on ads. That doesn’t necessarily mean you made a profit. We set targets based on what your business is actually doing.

You can get clicks from the first day. But it normally takes a few weeks of testing ads, gathering data and refining campaigns to get steady results. If demand is high, Google Search can generate leads quickly, but social campaigns may need more testing to find the best creative.

Yes. We can build or optimize the landing page for your ads. A fast, clean page with a strong offer can help you convert more clicks into leads and sales.

Next step

Not sure where your ad dollars end up?

Let’s look more closely. Our free ad audit shows you what’s working, where you might be wasting money, and what changes could make a difference.

You’ll get a clear view of what’s working, what’s wasted, and where the quick wins are.

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